Tools and Best Practices for Effective Storytelling & Communications
Friday, May 14, 2021 from 1:30 PM - 2:30 PM
Lawyers are storytellers. Whether in court, in the legislature or before a funder, telling stories is part of our bread and butter. Yet, most lay people and decision-makers in Maryland do not know what access to justice or civil legal aid means and why it matters. This tells us that our community needs to do a better job of telling our stories and raising public awareness about why the work we do matters. We will be joined by national and state-focused communications experts who will share practical tips and tools that can be used to enhance our access to justice community's capacity to use effective storytelling to advance a myriad of organizational goals, including advocacy, fundraising and public awareness.
You'll go home with a primer on:
- why a focus on communications is important;
- storytelling best-practices;
- key access to justice messages;
- toolkits and templates related to public awareness campaigns related to civil justice;
- how to tell your clients' stories to advance policy advocacy;
- ethical issues related to telling client stories;
- how to incorporate data in your storytelling;
- how to become part of Maryland's effort to increase civil justice for all communications via Maryland Access to Justice Commission's new project entitled Maryland Voices for Justice.
- Reena Shah, Maryland Access to Justice Commission
- Sam Scarrow, Voices for Civil Justice
- Caitlin Brown, Community Legal Services of Philadelphia
- Joan M. Bellistri, Anne Arundel County Public Law Library