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Maria Cristina Rios

Rios Marketing

Panelist, Equitable Marketing in the time of Conscious Capitalism

Maria Cristina Rios is a recognized marketing leader specializing in retail, multicultural and event marketing. Her experience includes every aspect of promotional strategy from creative to media, including digital and social media, demand generation, public relations, and content strategy. She’s adept in building data-driven strategies and brokering key partnerships to increase customer loyalty. Maria Cristina collected a wealth of experience having worked at Fortune 500 companies with considerable retail footprints. She began her career in Houston, TX, at Foley’s, a May Company department store, and—after various organizational changes—landed at the Macy’s New York headquarters. In 2017, Comcast brought her to Philadelphia to lead the multicultural and event strategy for its 500+ Xfinity stores. Maria Cristina is now an independent marketing consultant working with new and long-time partners alike. Currently, she serves on the boards of Prospanica Philadelphia and the Mexican Cultural Center Philadelphia. She has a Bachelor of Arts in English-Communication Arts with an emphasis in Business from St. Mary’s University of San Antonio, TX, received Interise’s Streetwise MBA through the Greater Philadelphia Hispanic Chamber of Commerce’s Accelerate Business program, and is a graduate of the inaugural New York class of Mujeres de HACE leadership program. She lives in the Philly suburbs with her husband and 2-year-old son.

Maria Cristina Rios